CHITHARA COMFORTS

Empowering Hotel Chithara Comforts, Udupi: A ForthFocus Case Study

In this case study, we will delve into the transformation of Hotel Chithara Comforts, Udupi, as it harnessed the power of ForthFocus’s solutions to enhance its online booking capabilities and drive substantial revenue growth. Hotel Chithara Comforts, strategically located near the Krishna Temple in Udupi, faced challenges related to online bookings and transparency in their channel management system. Learn how ForthFocus provided a comprehensive solution to address these issues and achieve remarkable results.

Client Background:
Hotel Chithara Comforts, a part of the Chithara Group, aspires to offer a luxurious yet affordable stay for pilgrims and business visitors visiting Udupi. Their strategic location near the Krishna Temple and bus stand makes them a preferred choice for travelers.

Challenges Faced:
Hotel Chithara Comforts encountered several challenges, including:

1. Lack of a direct booking option on their website.
2. A non-transparent channel management system from a third-party vendor with no direct access, necessitating manual intervention.

Solution Given:
ForthFocus provided a comprehensive solution to Hotel Chithara Comforts, which included:

1. Cloud-Based Hotel Channel Manager: This system offered transparency and direct access to the hotel through a browser login and Android/iOS apps, streamlining the management of online booking channels.
2. Cloud Hotel Booking Engine: The booking engine allowed guests to book directly through the hotel’s website, offering a seamless and user-friendly booking experience.
3. Onboarding to New OTA’s: ForthFocus facilitated the integration with new Online Travel Agencies (OTA’s), expanding the hotel’s online presence and reach.

Implementation:
The project commenced in March 2023, with a swift and efficient implementation of the ForthFocus solutions.

Results:
The implementation of ForthFocus’s solutions yielded remarkable results for Hotel Chithara Comforts:

• 113.07% Increase in Overall Online Sales: With the new channel manager and booking engine, Hotel Chithara Comforts experienced a significant boost in online sales, reflecting a remarkable 113.07% increase.
• Additional Revenue of Rs. 3,00,000 as of October 2023: The hotel’s website booking engine generated substantial revenue, adding close to Rs. 3,00,000 by the end of October 2023.
• Enhanced Insights: The hotel’s management team now has a deeper understanding of their presence on OTA platforms, allowing for more informed decisions and strategies.

Conclusion:
The partnership between ForthFocus and Hotel Chithara Comforts, Udupi, exemplifies how innovative technology solutions can drive substantial growth in the hospitality industry. By addressing their booking challenges and providing access to the power of online platforms, ForthFocus empowered the hotel to expand its reach, boost revenue, and enhance the overall guest experience. This case study serves as a testament to the positive impact of technology on the hospitality sector and underscores the value of a seamless online booking experience.