Udaya Jewellers, Kundapura

Transforming Customer Communication for Udaya Jewellers with WhatsApp Business API

Introduction:

This case study highlights the transformative impact of integrating the WhatsApp Business API for Udaya Jewellers, Kundapura. Founded in 1990 by Mr. S.R Uday Kumar Shet, Udaya Jewellers has earned a trusted reputation for delivering uncompromising quality and craftsmanship in the jewelry industry. Learn how the adoption of the WhatsApp Business API resolved communication challenges and elevated customer engagement for this esteemed brand.

Client Background:

Udaya Jewellers, initiated by Mr. Uday Kumar Shet, commenced its journey in Kundapura, offering 916 BIS hallmark jewelry. With a commitment to quality and a focus on evolving designs, Udaya Jewellers expanded its presence from a modest 150 sq.ft showroom to an impressive 4300 sq.ft establishment, including a second showroom inaugurated in 2018. Their growth and success are deeply rooted in customer trust and satisfaction.

Challenges Faced:

Udaya Jewellers encountered significant challenges in establishing a reliable and compliant communication channel via WhatsApp. Previous attempts using unofficial WhatsApp bulk broadcast platforms resulted in wasted time, money, and the blacklisting of their contact number on WhatsApp.

Solutions Implemented:

ForthFocus provided Udaya Jewellers with an official WhatsApp API solution, empowering them with essential features:

1. Message Broadcasts & Scheduling: Facilitating efficient and scheduled messaging to their customer base.
2. Team Inbox: Centralized management of incoming messages for streamlined responses.
3. Chatbot Sessions: Offering 1000 free chatbot sessions per month for seamless and automated customer interactions.
4. WhatsApp Catalog: Showcasing products effectively through catalog features.
5. Global Webhooks & API Access: Enabling integration with various commerce platforms for enhanced functionality.

Results Achieved:

Upon the adoption of the WhatsApp Business API, Udaya Jewellers witnessed substantial improvements:
– Compliant Communication: By leveraging the official WhatsApp API, Udaya Jewellers established a legitimate and secure communication channel, avoiding blacklisting issues faced previously.

– Enhanced Engagement: The features provided by the API, such as scheduled broadcasts, interactive chatbots, and a streamlined team inbox, led to heightened customer engagement and responsiveness.

– Improved Brand Image: With efficient communication and timely responses, Udaya Jewellers solidified its reputation as a brand that values customer interaction and satisfaction.

– Increased Enquiries on Offers & Promos: Experienced up to a 60% increase in inquiries compared to traditional modes like TV or Newspaper advertisements. Moreover, the conversion is immediate, reaching customers quickly on WhatsApp.

– Increase in Footfalls on Special Offer/Promotion Days: Saw up to a 50% increase in footfalls and direct check-ins to the showroom whenever campaigns were conducted via the WhatsApp API compared to other traditional modes.

In conclusion, the integration of the WhatsApp Business API by ForthFocus transformed Udaya Jewellers’ communication strategy, resolving previous challenges and elevating their ability to engage with customers in a compliant, efficient, and personalized manner. This case study underscores the pivotal role of secure and official communication channels in enhancing customer relationships and brand image in today’s digital landscape.